At R2M, we brought Bacardi’s diverse and premium spirits portfolio to life
inside
retail spaces. From full-scale wine shop branding to visually compelling POSMs,
we curated a holistic brand experience across categories.
We executed branding for legendary names including Dewar's, William
Lawson's, Aultmore, Aberfeldy, Bombay Sapphire, Grey Goose, Martini, Breezer,
and Good Man—each tailored to their brand identity while maintaining a
cohesive store presence.
Through thoughtful material choices, vibrant visuals, and engaging layouts, we turned traditional wine shops into premium destinations for discovery and delight
